Lucy Mazalon


I’m Lucy.

A Marketing Automation & CRM Consultant, writer, traveller and firm optimist, helping clients tailor their Salesforce and Pardot.

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What can I do for you?

Through free content, paid consulting services and anything else I might offer — I’m here to delight.

Whether you’re starting or growing your Pardot, or looking to shake up your wider marketing automation, I’m here to energise, bounce ideas, and offer constructive criticism where due.

My customer portfolio is incredibly diverse: from market-leading multinational corporations, right down to quirky non-profit organisations.

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Examples of how I’ve helped clients:

  • Shaping and implementing impactful marketing campaigns – for every stage of the sales funnel.
  • Building and analysing marketing & sales performance reports
  • Demystifying technical setup
  • Maximise process automation
  • Data sync troubleshooting
  • Bring new features and updates to the forefront

Broad Experience.

Before discovering Pardot and Marketing Automation, I worked in roles across Partner Alliances, Sales (Consultative), Marketing and Content Marketing – all of which enrich the service I can offer to clients.



Salesforce Certifications are globally recognised credentials that prove the “ability to help transform companies by applying knowledge to solve real-world challenges”.
Salesforce Certifications require maintenance multiple times per year as the product evolves, which means an active certification means an active professional.
I am proud to be x6 Salesforce Certified.