Renowned in Education Publishing,
Evolving in a world rapidly digitalising.
This multinational organisation has been long-established in the Education Publishing space.
With a brand nearing it’s 200 year anniversary, there is a legacy bound to the organisation’s name.
However, no organisation is immune to digitalisation, which is why this pioneer pivoted towards digitalising it’s education services.
A longer-term assignment within one of the innovative divisions, meant I could embed myself within the business, and gain a solid understanding of these large-scale operations.
Unexpected admin responsibilities,
Boosted Pardot’s possibilities.
A period of Salesforce administration in the lead up to the Pardot project allowed me to grasp the pre- and post-sale processes, before transitioning to the marketing automation side.
Listening closely to every team’s requirements,
Can now pick up signals of prospect intents.
An organisation this scale is a challenge to scope, and put my requirement gathering to the test.
Formulated grading framework for lead prioritisation and more effective outreach.