From a sub-standard marketing tool,
To subscriber engagement fuel.
In the world of Wealth Management, image is everything. These hot-shot subscribers are less forgiving than the average person.
Moving to Pardot meant this high-end magazine publisher is able to progress from broadcast marketing and manual segmentation. No only are their key campaigns automated, these communications are integrated with their revenue channels: event tickets, sponsorship, and directory listings.
Project in progress. Expect the next chapter soon!