A Marketer’s Guide to Salesforce Campaign Influence

2 years ago  •  By  •  0 Comments

Campaign Influence is how Salesforce Opportunities get attributed (credited) to Salesforce Campaigns. It is the fundamental connection in measuring Marketing ROI (return on investment). However, it can be a daunting topic for marketers who aren’t familiar with the nuts and bolts of Salesforce Sales Cloud.

It’s important to get clued up: without Campaign Influence, how else would you find out the amount of revenue generated for a specific initiative? How else would you capture marketing sourced deals vs. other lead sources?

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