Industrial Equipment Manufacturer

Precision Content Targeting

A leading precision instrumentation and process automation company. Precision runs in the ethos of their organisation.

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Precision a core business principle,
Targeted content for the marketing cycle.

With an extensive product and service offering across system components and analytical instrumentation, this client wished to bolster awareness around auxiliary services and maintain loyalty with targeted nurture paths, specific to the prospect’s interest.

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Pardot Beyond
Content repository of highly technical subject matter not targeted at correct audience.
Targeted nurture paths, specific to the prospect’s interest.
Leveraged the wealth of existing website content, delivered to the prospect at the perfect time.