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A Marketer’s Guide to Salesforce Campaign Influence

January 22, 2018 |

Lucy Mazalon

Campaign Influence is how Salesforce Opportunities get attributed (credited) to Salesforce Campaigns. It is the fundamental connection in measuring Marketing ROI (return on investment). However, it can be a daunting topic for marketers who aren’t familiar with the nuts and bolts of Salesforce Sales Cloud.
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Introduction to Pardot Tracker Domains and Vanity URLs

July 25, 2017 |

Lucy Mazalon

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